Task 9

PowerPoint auto-executable

Today we want to share with you a way to introduce ethical and moral topics of the curriculum for Bachillerato to students. In this case, we have chosen a very recurrent topic: racism. However, we have contextualized this topic in the field of advertising, as we want our students realize how adverts have exploited over the years racist stereotypes and clichés in order to sell their products.

To do this, we have created an auto executable Power Point with a song by Bob Marley that is about racism: Redemption song. On each slide, we explain why the ads are racist, so students can understand it better.

At the beginning of the presentation, we show adverts from the 1900’s; then, we ask the students on a slide if they think racism is only a problem from the past, so they reflect a bit on the topic. Quickly, we show the answer: there are still racist adverts nowadays, and then, we start showing more recent ads, being some of them from very well-known brands, as L’Oréal or Sony. Finally, we provide them a Nelson Mandela’s quote about racism, which will be an excuse for reflecting again.

Click here to download my presentation.